Adland: A Global History of Advertising
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Numar articol:187795244
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Disponibilitate:Indisponibil
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Preț:148,00 Lei
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Anuntul a expirat la:22.12.2020, 14:17
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Specificatii
Adland is a groundbreaking examination of modern advertising, from
its early origins, to the evolution of the current advertising
landscape. Bestselling author and journalist Mark Tungate examines
key developments in advertising, from copy advertisements, radio
and television, to the opportunities afforded by the explosion of
digital media. Adland focuses on key players in the industry and
features exclusive interviews with leading advertising veterans,
including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir
Martin Sorrell, as well as industry luminaries from the 20th
Century such as Phil Dusenberry and George Lois. This new edition
is updated to include a new preface, a revised introduction and
touches on the effects of the current recession, the impact of
recent digital technology and thoughts on the future of
advertising. Exploring the roots of the advertising industry in New
York and London, and going on to cover the emerging markets of
Eastern Europe, Asia and Latin America, Adland offers a
comprehensive examination of a global industry and suggests ways in
which it is likely to develop in the future.
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