All-American Ads of the 90s
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Numar articol:205604104
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Anuntul a expirat la:03.12.2020, 11:03
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Selling at the End of the MillenniumThe Lion King roared and
Michael Jackson reigned as the King of Pop when the century turned
From the Los Angeles riots to the Columbine High School massacre,
Americans witnessed events and purchased items that reflected the
best and worst of the decade. Bill Clinton's presidency was in
jeopardy, the digital age had erupted, and Silicon Valley was
affecting everyone on the planet. Meanwhile nudity and sex ruled
the pages of magazines, selling everything from haute couture to
fragrances and microwave ovens. Nirvana entertained Generation X
while the Greatest Generation considered purchasing a Probe and
something called a Hummer. Super Soakers and the game consoles Game
Boy and PlayStation were the new toys, as Super Mario World, Gran
Turismo, and Sonic the Hedgehog were warping the minds of young
people everywhere. Luxury brands were in demand: shoppers coveted a
Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock.
TWA and Continental Airlines still flew the airways and Volkswagen
reimagined the Beetle. It was a decade that seemed safely benign,
but was jammed with events and consumption on a grand scale,
setting the stage for the 21st century. Featuring six chapters that
cover a range of advertising, from food and fashion to
entertainment and cars, a Desert Storm's worth of advertising
highlights makes All-American Ads of the '90s a must-have
compendium for every Beanie Babies-collecting, Simpsons-watching,
pog-hoarding, and Harry Potter-loving citizen of 1990s consumerism.
...provides deep insight into the American society of those years
through a multitude of advertising motifs. -- Stern.deText in
English, French and German
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