Automobile Design Graphics
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Produs:Nou, Ofer garanție, Cu factură
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Numar articol:198070591
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Disponibilitate:Indisponibil
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189,00 Lei93,99 Lei -
Anuntul a expirat la:21.10.2018, 16:03
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Specificatii
Dream a little dream The art of selling more than just a car In the
heyday of the automobile, marketing cars was an exacting process.
Selling the public one of their major life purchases involved not
only traditional advertising but also a crucial item that extolled
the virtue of the cars: the brochure. Often oversize and
sumptuously produced, including acetate overlays with fabric and
paint swatches, brochures were only available at dealer showrooms
or auto fairs-hence specimens of antique and vintage car brochures
are rare collector's items today. Frequently overlooked in design
and automotive histories, this ephemera offers lucid mirror image
of American tastes, consumerism, and buying habits since the dawn
of the automobile. Automobile Design Graphics presents for the
first time a comprehensive overview of this mostly forgotten breed
of collateral advertising. From the most obscure (Tucker, Ajax,
Columbia) to the most iconic (General Motors, Ford, and Chrysler),
this visual history brings together over 500 reproductions from
these rare and collectible customer brochures. Across eight
decades, they present not only some of the finest cars, but also
some of the best illustration and graphic design of the 20th
century. Ancillary examples of automotive literature, including the
elaborate dealer manuals are also featured, alongside essays by
automobile and cultural historian Jim Donnelly and preeminent
design historian Steven Heller. Testament to a bygone era when cars
were, quite simply, the stuff dreams were made of, this book is a
visual and informative pleasure for car enthusiasts, designers, and
pop culture aficionados alike. Text in English, French, and German
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