Beyond Powerful Radio: A Communicator's Guide to the Internet Age: News, Talk, Information & Personality for Broadcasting, Podcasting, Intern
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Numar articol:180482962
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Preț:498,00 Lei
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Specificatii
Beyond Powerful Radio is a complete guide to becoming a powerful
broadcast communicator on radio or internet This how-to cookbook is
for broadcasters who want to learn the craft and improve. This
practical and easy-to-read book, filled with bullet lists, offers
techniques to learn everything from how to produce and host a show,
to news gathering, coverage of investigative and breaking stories,
writing and delivering the commercial copy and selling the air
time. With contributions from over 100 top experts across all
broadcast fields, Beyond Powerful Radio offers techniques, advice
and lessons to build original programming, for news, programming,
talk shows, producers, citizen journalism, copy writing, sales,
commercials, promotions, production, research, fundraising, and
more. Plus: Tips to assemble a winning team; to develop, build, and
market your brand; get your next job in broadcasting, effectively
promote your product; increase sales; write and produce
commercials; raise money with your station; deal with creative
burnout and manage high ego talent; and to research and grow your
audience. Never be boring Get, keep, and grow audiences through
powerful personality, storytelling, and focus across any format.
Tried-and-true broadcast techniques apply to the myriad forms of
audio broadcast available today, including Web radio and
podcasting. While the technology and delivery systems change, the
one constant is content Listeners, viewers, and surfers want to be
entertained, informed, inspired, persuaded, and connected with
powerful personalities, and storytellers. A full Instructor Manual
is available with complete lesson plans for broadcast instructors -
course includes Audio Production/Radio
Programming/Management/Broadcast Journalism. The Instructor Manual
is available for download here: http:
//cw.routledge.com/textbooks/9780240522241/
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