Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy
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Numar articol:212452483
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Preț:202,00 Lei
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Anuntul a expirat la:12.01.2023, 13:28
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Specificatii
Political races in the United States rely heavily on highly paid
political consultants who carefully curate the images of
politicians, advise candidates on polling and analytics, and shape
voters' perceptions through marketing and advertising techniques.
More than half of the $6 billion spent in the 2012 election went to
consultants who controlled virtually every aspect of the campaigns,
from polling, fundraising, and media to more novel techniques of
social media and micro-targeting. These consultants play a central
role in political campaigns-determining not only how the public
sees politicians, but also how politicians see the public. In
Building a Business of Politics, author Adam Sheingate traces the
history of political consultants from its origins in the publicity
experts and pollsters of the 1920s and 1930s to the strategists and
media specialists of the 1970s who transformed political campaigns
into a highly profitable business. Today, consultants command a
hefty fee from politicians as they turn campaign cash from special
interest groups and wealthy donors into advertisements, polls, and
direct mail solicitations characteristic of modern campaigns. The
implications of this system on the state of American democracy are
significant: the rise of the permanent campaign brings with it the
rise of a permanent campaign industry. A professional political
class stands between the voters and those who claim to represent
them, influencing messages on both sides. Sheingate not only shows
how political consultants have reshaped politics, though; he also
covers recent developments like the commercialization of digital
campaign tools and the consolidation of the political consulting
industry into global media conglomerates. Building a Business of
Politics is both a definitive account of the consulting profession
and a powerful reinterpretation of how political professionals
reshaped American democracy in the modern era.
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