Business War Games
- Ramburs
- Avans
- Online


Descriere
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Specificatii
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.Business War Games will show you in steps and practical detail: How to decide if war gaming is right for youWhich decisions call for war gamingHow to prepare, organize, and run a realistic and inexpensive war gameHow to predict competitor moves with accuracy and little informationWhy you do not need computers, consultants, software, or a PhD in math to do it well This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.
Galerie foto
Modalitati de livrare si plata
LIVRARE
In Bucuresti
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- Prin Curier rapid - 12.9 Lei in max. 11 zile lucratoare
In Romania:
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- Prin Curier rapid - 12.9 Lei in max. 11 zile lucratoare
PLATA
- - Ramburs
- - Avans
- - Online
Politica de retur
- - Produsul se poate returna in maxim 3 zile lucratoare
- - Metoda de retur: Ramburs contravaloare produs
- - Costul transportului va fi suportat de catre cumparator
- - Alte detalii: Retur acceptat in conditiile Garantiei de Livrare
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