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THE MYTH OF EXCELLENCE , WHY GREAT COMPANIES NEVER TRY TO BE THE BEST AT EVERYTHING , by FRED CRAWFORD and RYAN MATHEWS , 2001

THE MYTH OF EXCELLENCE , WHY GREAT COMPANIES NEVER TRY TO BE THE BEST AT EVERYTHING , by FRED CRAWFORD and RYAN MATHEWS , 2001

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(98,86% / 41.091)
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SERIOUS PLAY , HOW THE WORLDS BEST COMPANIES SIMULATE TO INNOVATE by MICHAEL SCHRAGE , 1999

SERIOUS PLAY , HOW THE WORLDS BEST COMPANIES SIMULATE TO INNOVATE by MICHAEL SCHRAGE , 1999

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THE POWER OF POINT OF PURCHASE ADVERSITING: MARKETING AT RETAIL-ROBERT LILJENWALL-239930
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THE POWER OF POINT OF PURCHASE ADVERSITING: MARKETING AT RETAIL-ROBERT LILJENWALL-239930

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CREATIVE DESTRUCTION. A SIX-STAGE PROCESS FOR TRANSFORMING THE ORGANIZATION-RICHARD L. NOLAN, DAVID C. CROS-235231
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CREATIVE DESTRUCTION. A SIX-STAGE PROCESS FOR TRANSFORMING THE ORGANIZATION-RICHARD L. NOLAN, DAVID C. CROS-235231

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FREAKONOMICS. A ROGUE ECONOMIST EXPLORES THE HIDDEN SIDE OF EVERYTHING-STEVEN D. LEVITT, STEPHEN J. DUBNER-250446
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FREAKONOMICS. A ROGUE ECONOMIST EXPLORES THE HIDDEN SIDE OF EVERYTHING-STEVEN D. LEVITT, STEPHEN J. DUBNER-250446

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The 22 Immutable Laws of Marketing - Jack Trout, Al Ries - 1993, HarperCollins, 143 pg, Coperta Cartonata, Stare Buna
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The 22 Immutable Laws of Marketing - 1993 - Jack Trout (G183)

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