Creative Selection - Inside Apple's design process during the golden age of Steve Jobs - Ken Kocienda
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An insider's account of Apple's
creative process during the golden years of Steve Jobs. 'If you've
ever wondered what it's like to work in a hotbed of innovation,
you'll enjoy this inside view of life at Apple. Ken Kocienda
pioneered the iPhone keyboard, and this book gives a play-by-play
of their creative process -from generating ideas to doing a demo
for Steve Jobs.' Adam Grant Hundreds of millions of people use
Apple products every day; several thousand work on Apple's campus
in Cupertino, California; but only a handful sit at the drawing
board. Creative Selection recounts the life of one of the few who
worked behind the scenes, a highly-respected software engineer who
worked in the final years of the Steve Jobs era, the Golden Age of
Apple. Ken Kocienda offers an inside look at Apple's creative
process. For fifteen years, he was on the ground floor of the
company as a specialist, directly responsible for experimenting
with novel user interface concepts and writing powerful,
easy-to-use software for products including the iPhone, the iPad
and the Safari web browser. His stories explain the symbiotic
relationship between software and product development for those who
have never dreamed of programming a computer, and reveal what it
was like to work on the cutting edge of technology at one of the
world's most admired companies. Kocienda shares moments of struggle
and success, crisis and collaboration, illuminating each with
lessons learned over his Apple career. He introduces the essential
elements of innovation, inspiration, collaboration, craft,
diligence, decisiveness, taste, and empathy, and uses these as a
lens through which to understand productive work culture. An
insider's tale of creativity and innovation at Apple, Creative
Selection shows readers how a small group of people developed an
evolutionary design model, and how they used this methodology to
make groundbreaking and intuitive software which countless millions
use every day.
Kiadás éve: 2018
ISBN: 9781529004717
Oldalak: 291
Súly: 400 g
Borító: puhatáblás, ragasztókötött
Nyelv: Angol
Eredeti cím: Creative Selection
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