Fashion Forecasting
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Numar articol:205808116
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Specificatii
How do retailers decide which colors and styles are featured in
their stores? What factors influence the patterns, textiles and
silhouettes designers show in their collections? These choices are
all made with the help of fashion forecasting-a dynamic industry
that identifies the trends that influence what people will be
wearing in the future. This text provides students with a
comprehensive understanding of the forecasting process, from
studying fashion innovation and cultural influences to conducting
consumer research, exploring how to identify the who, what, where,
when and why driving fashion change in our lives. New co-author
Divita has revised the structure of each chapter to streamline
content and improve the flow of information while discussing timely
examples and industry applications. Ultimately, students will learn
how to prepare and present their own fashion forecast.Features-
Includes 150 color photographs showing current examples- Industry
Profiles illustrate the types of job opportunities that exist for
students and ground theoretical concepts in real-world application-
End-of-chapter summaries, activities, and discussion questions
engage students in creative application of conceptsNew to this
Edition- New Chapter 5, Popular Culture and Forecasting, connects
the influence of television, music, movies and social media to the
rise of trends- Thoroughly updated Chapter 4, now entitled Modern
Forecasting Methods, features current forecasters such as Trend
Tablet, Perclers Paris, and Nelly Rodi Lab- New You Be The
Forecaster feature allows students to apply the skills in each
chapter in scenarios that simulate real-world career
situationsFashion Forecasting STUDIO- Study smarter with
self-quizzes featuring scored results and personalized study tips-
Review concepts with flashcards of essential vocabulary- Watch
videos that bring chapter concepts to lifeTeaching Resources-
Instructor's Guide with Test Bank provides suggestions for planning
the course and using the text in the classroom, supplemental
assignments, lecture notes, and sample test questions.-
PowerPoint(R) presentations include images from the book and
provide a framework for lecture and discussionPLEASE NOTE:
Purchasing or renting this ISBN does not include access to the
STUDIO resources that accompany this text. To receive free access
to the STUDIO content with new copies of this book, please refer to
the book + STUDIO access card bundle ISBN 9781501313172. STUDIO
Instant Access can also be purchased or rented separately on
BloomsburyFashionCentral.com.
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