How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail--And How You Can Avoid It

WALL STREET JOURNAL BESTSELLER Every business owner dreams of success, but the majority of businesses are doomed to fail. This book offers a journey through the pitfalls that cause 90% of companies to crash--and the crucial remedies entrepreneurs can use to avoid (or fix) them. Kim Hvidkj r was 29 years old when he became a millionaire. Two years later, after a cluster of disasters, he found himself basically broke. Now, having rebuilt his fortune as the founder of several successful enterprises and studied thousands of failed startups, Hvidkj r has become an expert in failure: what it means, what it looks like, and the strategies that business owners can use to prevent it. In How to F*ck Up Your Startup, he takes us on an entertaining and enlightening journey through the complex patterns of failure in the life cycle of a business, covering: Attitude mistakesBusiness model misstepsMarket research snafusFunding and financial blundersProduct development errorsOrganization oversightsSales slip-upsGrowing painsMost important, he tackles what to do when your business has gone wrong. Hvidkj r fleshes out a tangible, usable blueprint for entrepreneurs looking to learn (the easy way) from the mistakes of businesses gone before. Chock-full of easy-to-follow business lessons that will keep you from f*cking up your startup, this down-to-earth guide offers crucial, actionable advice for seasoned business owners and startup founders alike. A masterclass in failure, How to F*ck Up Your Startup is required reading for reaching success.