Kara Swisher – aol.com (Three Rivers Press, 1999)
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Este in lb Engleza. Stare foarte buna!
In 1996, Kara Swisher, then a
reporter at The Washington Post, was granted unprecedented access
to one of the hottest and most closely watched companies in the
world, America Online, Inc. In aol.com, Swisher
has written a book that captures the secrets of how AOL beat the
competition and became the world's biggest online
company. Swisher also reveals the company's
behind-the-scenes dealings with Microsoft cofounders Bill Gates and
Paul Allen, CompuServe, Prodigy, Netscape, and the Christian
Right.
Throughout its existence, AOL has
repeatedly been written off by the media and the high-tech
world. Bill Gates threatened to buy it or bury
it. Deep-pocketed competitors such as CompuServe and
Prodigy thought little of their smaller rival. And AOL
made matters worse by committing a series of public-relations and
technical blunders that became front page news and enraged its
subscribers.
But the company--a
"cyber-cockroach"--refused to die. Now, with over eleven
million subscribers, AOL is the undisputed leader in the online
world, vitally positioned at the nexus of big business, high tech,
advertising, and new media. In telling the
story of AOL, Swisher also conveys the fascinating history of the
online business, which has its origins in the dreams of an
eccentric and little-known entrepreneur named Bill Von Meister,
whose grand ideas and big spending spawned the fledgling company
that would become AOL. But it fell to a young marketing
executive named Steve Case to build AOL while fending off an
onslaught of wealthier competitors and
suitors. Ultimately, as Swisher vividly illustrates, AOL
gained supremacy because Case possessed the best vision for his
company, establishing AOL as a vibrant virtual community rather
than an online shopping center or business
tool. Included in that community is an array of
enthusiasts, activists, and deviants who at times clash in battles
over freedom of expression and family values, a flash point best
illustrated here by AOL's fight against the Communications Decency
Act.
Re-creating all of the major moments
in AOL's frenzied history, aol.com is a fascinating and
important inside story about the birth of a new medium, the
enterprising innovators who are leading it, and the way
it is changing our culture.
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