Neuro Web Design: What Makes Them Click?
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Produs:Nou, Ofer garanție, Cu factură
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Numar articol:180163995
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Disponibilitate:Indisponibil
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Preț:147,00 Lei
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Anuntul a expirat la:13.08.2019, 19:47
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Specificatii
While you're reading Neuro Web Design, you'll probably find
yourself thinking 'I already knew that...' a lot. But when you're
finished, you'll discover that your ability to create effective web
sites has mysteriously improved. A brilliant idea for a book, and
very nicely done.- Steve Krug, author of Don't Make Me Think!A
Common Sense Approach to Web Usability Why do people decide to buy
a product online? Register at your Web site? Trust the information
you provide? Neuro Web Design applies the research on motivation,
decision making, and neuroscience to the design of Web sites. You
will learn the unconscious reasons for people's actions, how
emotions affect decisions, and how to apply the principles of
persuasion to design Web sites that encourage users to click. Neuro
Web Design employs neuro-marketing concepts, which are at the
intersection of psychology and user experience. It's scientific,
yet you'll find it accessible, easy to read, and easy to
understand. By applying the concepts and examples in this book,
you'll be able to dramatically increase the effectiveness and
conversion rates of your own Web site.
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