Perennial Seller: The Art of Making and Marketing Work That Lasts, Hardcover/Ryan Holiday
Livrare gratuita la comenzile de 249 lei
-
Produs:Nou, Ofer garanție, Cu factură
-
Numar articol:198060322
-
Disponibilitate:Indisponibil
-
Preț:109,99 Lei
-
Anuntul a expirat la:11.09.2019, 17:27
-
Vinde si tu:Pune in vanzare un produs ca acesta
-
Optiuni:
Descriere
Vânzatorul este direct răspunzator pentru produsul afișat în această pagină.
Disponibilitate: Indisponibil - Vezi produse similare
Specificatii
How did the movie The Shawshank Redemption fail at the box office
but go on to gross more than $100 million as a cult classic? How
did The 48 Laws of Power miss the bestseller lists for more than a
decade and still sell more than a million copies? How is Iron
Maiden still filling stadiums worldwide without radio or TV
exposure forty years after the band was founded? Bestselling author
and marketer Ryan Holiday calls such works and artists perennial
sellers. How do they endure and thrive while most books, movies,
songs, video games, and pieces of art disappear quickly after
initial success? How can we create and market creative works that
achieve longevity? Holiday explores this mystery by drawing on his
extensive experience working with businesses and creators such as
Google, American Apparel, and the author John Grisham, as well as
his interviews with the minds behind some of the greatest perennial
sellers of our time. His fascinating examples include: - Rick
Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers,
who teaches his artists to push past short-term thinking and root
their work in long-term inspiration.- Tim Ferriss, whose books have
sold millions of copies, in part because he rigorously tests every
element of his work to see what generates the strongest response.-
Seinfeld, which managed to capture both the essence of the nineties
and timeless themes to become a modern classic.- Harper Lee, who
transformed a muddled manuscript into To Kill a Mockingbird with
the help of the right editor and feedback.- Winston Churchill,
Stefan Zweig, and Lady Gaga, who each learned the essential tenets
of building a platform of loyal, dedicated supporters. Holiday
reveals that the key to success for many perennial sellers is that
their creators don't distinguish between the making and the
marketing. The product's purpose and audience are in the creator's
mind from day one. By thinking holistically about the relationship
between their audience and their work, c
Modalitati de livrare si plata
LIVRARE
PLATA
- - Ramburs
Politica de retur
- - Produsul nu se poate returna.