Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
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Numar articol:205714569
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Preț:111,00 Lei
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Anuntul a expirat la:12.01.2023, 12:28
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What is it that made Starbucks an overnight sensation and separated
it from other coffee house companies? Why do many products with
great product innovation, perfect locations, terrific customer
experiences, even breakthrough advertising fail to get the same
visceral traction in the marketplace as brands like Apple and Nike?
Patrick Hanlon, senior advertising executive and founder of
Thinktopia, decided to find the answers. His search revealed seven
definable assets that together construct the belief system that
lies behind every successful brand, whether it's a product,
service, city, personality, social cause, or movement. In Primal
Branding, Hanlon explores those seven components, known as the
primal code, and shows how to use and combine them to create a
community of believers in which the consumer develops a powerful
emotional attachment to the brand. These techniques, work for
everyone involved in creating and selling an image-from marketing
managers to social advocates to business leaders seeking to
increase customer preference for new or existing products. Primal
Branding presents a world of new possibility for marketers of every
stripe-and the opportunity to move from being just another product
on the shelf to becoming a desired and necessary part of the
culture.
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