Propaganda, Paperback/Edward Bernays
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Numar articol:198044628
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Specificatii
"Bernays' honest and practical manual provides much insight into
some of the most powerful and influential institutions of
contemporary industrial state capitalist democracies."--Noam
Chomsky"The conscious and intelligent manipulation of the organized
habits and opinions of the masses is an important element in
democratic society. Those who manipulate this unseen mechanism of
society constitute an invisible government which is the true ruling
power of our country."--Edward Bernays, Propaganda A seminal and
controversial figure in the history of political thought and public
relations, Edward Bernays (1891-1995), pioneered the scientific
technique of shaping and manipulating public opinion, which he
famously dubbed "engineering of consent." During World War I, he
was an integral part of the U. S. Committee on Public Information
(CPI), a powerful propaganda apparatus that was mobilized to
package, advertise and sell the war to the American people as one
that would "Make the World Safe for Democracy." The CPI would
become the blueprint in which marketing strategies for future wars
would be based upon. Bernays applied the techniques he had learned
in the CPI and, incorporating some of the ideas of Walter Lipmann,
became an outspoken proponent of propaganda as a tool for
democratic and corporate manipulation of the population. His 1928
bombshell Propaganda lays out his eerily prescient vision for using
propaganda to regiment the collective mind in a variety of areas,
including government, politics, art, science and education. To read
this book today is to frightfully comprehend what our contemporary
institutions of government and business have become in regards to
organized manipulation of the masses. This is the first reprint of
Propaganda in over 30 years and features an introduction by Mark
Crispin Miller, author of The Bush Dyslexicon: Observations on a
National Disorder.
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