Revealing composite effect of social media narcissism and self identity

We all are living in an age of unprecedented technological development that is changing the contours of time and space; developments thatconfigure everyone's life and work-life beyond imagination. The developments have created comforts and help amplify our capabilities to transform our notion of who we are and how our experiences are organized. The ideology of modernity with its assumptions of individualism and materialism has nurtured a view of human beings which establishes the physical self as the ultimate reality and consumerism as the pathway. This leads to various lifestyle diseases like diabetes, obesity, stress, anxiety, hypertension, depression, and so on.