Shoe Dog : A Memoir by the Creator of NIKE/Phil Knight
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A refreshingly honest reminder of what the path to business success
really looks like ... It's an amazing tale' Bill Gates'The best
book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is
a very wise, intelligent and competitive fellow who is also a
gifted storyteller' Warren Buffett In 1962, fresh out of business
school, Phil Knight borrowed $50 from his father and created a
company with a simple mission: import high-quality, low-cost
athletic shoes from Japan. Selling the shoes from the boot of his
Plymouth, Knight grossed $8000 in his first year. Today, Nike's
annual sales top $30 billion. In an age of start-ups, Nike is the
ne plus ultra of all start-ups, and the swoosh has become a
revolutionary, globe-spanning icon, one of the most ubiquitous and
recognisable symbols in the world today. But Knight, the man behind
the swoosh, has always remained a mystery. Now, for the first time,
he tells his story. Candid, humble, wry and gutsy, he begins with
his crossroads moment when at 24 he decided to start his own
business. He details the many risks and daunting setbacks that
stood between him and his dream - along with his early triumphs.
Above all, he recalls how his first band of partners and employees
soon became a tight-knit band of brothers. Together, harnessing the
transcendent power of a shared mission, and a deep belief in the
spirit of sport, they built a brand that changed everything. A
memoir rich with insight, humour and hard-won wisdom, this book is
also studded with lessons - about building something from scratch,
overcoming adversity, and ultimately leaving your mark on the
world.
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