Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
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Specificatii
Capturing the direction and evolution of today's retail industry,
Silent Selling: Best Practices and Effective Strategies in Visual
Merchandising, 5th Edition, is a blend of practical and creative
problem-solving activities to carry students well beyond the basics
of visual merchandising. Readers gain an understanding of experts'
recent discoveries and learn valuable techniques while being
encouraged to think outside the box using Bell's
Look-Compare-Innovate model. New to This Edition- 30% new full
color photographs showcase the best examples of award-winning
global visual merchandising- Design Gallery features discuss the
design principles used in store displays, including Bergdorf
Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and
Printemps (Paris)- New sections on digital tools including Mockshop
and CAD programs (Chapter 5), Kantar Retail Virtual Reality
(Chapter 10), and WindowsWear PRO (Chapter 12)- Updated information
on LED lighting, decorative lighting and current trends in lighting
(Chapter 9)Key Features- Creative Capstone Project inspires readers
to apply concepts from each chapter to ahypothetical store design-
Retail Realities sidebars point out practical concerns that affect
visual merchandiserseveryday - Shoptalk statements by visual
merchandising experts provide observations about an aspect of the
field discussed in the chapterSilent Selling STUDIO-Study smarter
with self-quizzes featuring scored results and personalized study
tips-Review concepts with flashcards of terms and definitions
Teaching Resources- Instructor's Guide and Test Bank provides
suggestions for planning the course and using the text in the
classroom- PowerPoint presentations include images from the book
and provide a framework for lecture and discussion- Learning with
STUDIO Student Registration Guide and a First Day of Class
PowerPoint presentation make it easy to assignthe online resources
PLEASE NOTE: Purchasing or renting this ISBN does not include
access to the STUDIO resources that accompany this text. To receive
free access to the STUDIO content with new copies of this book,
please refer to the book + STUDIO access card bundle ISBN
9781501315565.
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