Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
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Numar articol:187790725
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Disponibilitate:Indisponibil
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Preț:92,00 Lei
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Anuntul a expirat la:22.12.2020, 14:14
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Specificatii
Sneaker Wars is the fascinating true story of the enemy brothers
behind Adidas and Puma, two of the biggest global brands of
athletic footwear. Adi and Rudi Dassler started their shoe business
in their mother's laundry room and achieved almost instantaneous
success. But by the end of World War II a vicious feud had torn the
Dasslers apart, dividing their company and their family and
launching them down separate, often contentious paths. Out of the
fires of their animosity, two rival sneaker brands were born,
brands that would revolutionize the world of professional sports,
sparking astonishing behind-the-scenes deals, fabulous ad
campaigns, and multimillion-dollar contracts for pro athletes, from
Joe Namath to Muhammad Ali to David Beckham.
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