Social Selling: Techniques to Influence Buyers and Changemakers
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Produs:Nou, Ofer garanție, Cu factură
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Numar articol:205599153
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Preț:157,00 Lei
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Anuntul a expirat la:12.01.2023, 11:15
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Specificatii
The digital landscape has changed buyers' habits. Sales
professionals now need to develop relationships with
decision-makers through social networks to reach them early in the
decision making process. Social Selling provides a practical,
step-by-step outline for harnessing the skills and techniques
necessary to achieve this, including developing a high quality
community, building trust, developing authority and influence, and
connecting with changemakers. It also discusses enterprise
implementation of a social selling strategy, maturity and
investment models necessary, risk and governance, and technology
platforms. The chapters feature tips, checklists, and theoretical
examples.
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