Super Mario: How Nintendo Conquered America, Paperback
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Specificatii
The first princess Mario saved was Nintendo itself. In 1981,
Nintendo of America was a one-year-old business already on the
brink of failure. Its president, Mino Arakawa, was stuck with two
thousand unsold arcade cabinets for a dud of a game (Radar Scope).
So he hatched a plan. Back in Japan, a boyish, shaggy-haired staff
artist named Shigeru Miyamoto designed a new game for the unsold
cabinets featuring an angry gorilla and a small jumping man. Donkey
Kong brought in $180 million in its first year alone and launched
the career of a short, chubby plumber named Mario. Since then,
Mario has starred in over two hundred games, generating profits in
the billions. He is more recognizable than Mickey Mouse, yet he s
little more than a mustache in bib overalls. How did a mere smear
of pixels gain such huge popularity?Super Mario tells the story
behind the Nintendo games millions of us grew up with, explaining
how a Japanese trading card company rose to dominate the fiercely
competitive video-game industry."
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