The Big Book of Retail Design: Everything You Need to Know about Designing a Store

- Very practical with tools, models, diagrams and manuals- Reference work for academics: Clear set of definitions and overview of all terminology- Richly illustrated overviewThis Big Book helps you make design decisions for shops. With the advent of e-commerce, the role that physical stores played changed dramatically. Their right to exist is not in question, but the need for a different design for these stores is high. This book provides the necessary knowledge to design the store for the future. It provides a complete overview of background and research on the necessary tools, to reflections on the challenges of the future.