The Business Book - Big Ideas Simply Explained - Dk
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Specificatii
Learn about concepts, management,
and commerce in The Business Book. Part of the fascinating Big
Ideas series, this book tackles tricky topics and themes in a
simple and easy to follow format. Learn about Business in this
overview guide to the subject, brilliant for beginners looking to
learn and experts wishing to refresh their knowledge alike! The
Business Book brings a fresh and vibrant take on the topic through
eye-catching graphics and diagrams to immerse yourself in. This
captivating book will broaden your understanding of Business, with:
- Up to 100 quotations from the great business thinkers and gurus -
Packed with facts, charts, timelines and graphs to help explain
core concepts - A visual approach to big subjects with striking
illustrations and graphics throughout - Easy to follow text makes
topics accessible for people at any level of understanding The
Business Book is the perfect introduction to key theories that have
shaped the world of business, management, and commerce, aimed at
adults with an interest in the subject and students wanting to gain
more of an overview. Here you'll discover every facet of business
management, including alternative business models, with real-life
examples from the marketplace. If you've ever wondered about the
stages of business strategy, from start-up to delivering the goods,
this is the perfect book for you. Your Business Questions, Simply
Explained This book introduces the would-be entrepreneur and
general reader alike to the work of great commercial thinkers,
leaders, and gurus. Learn about the hurdles facing every new
business, such as finding a gap in the market, securing finance,
employing people, and creating an eye-catching brand. If you
thought it was difficult to learn about the world of commerce, The
Business Book presents key information in a clear layout. Learn the
ideas of seminal business thinkers, such as Malcolm Gladwell's
"tipping point", Michael Porter's "five forces", and Meredith
Belbin's theories on effective teamwork, with superb mind maps and
step-by-step summaries. The Big Ideas Series With millions of
copies sold worldwide, The Business Book is part of the
award-winning Big Ideas series from DK. The series uses striking
graphics along with engaging writing, making big topics easy to
understand.
Kiadás éve: 2014
ISBN: 9781409341260
Oldalak: 352
Súly: 1144 g
Borító: ragasztott, keménytábla
Nyelv: Angol
Eredeti cím: The Business Book
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