The Elements of LOGO Design: Design Thinking - Branding - Making Marks
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Numar articol:205563501
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Preț:206,00 Lei
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Anuntul a expirat la:12.01.2023, 10:52
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A Visually Stunning Guide to Learning the Art of Logo Design
Designers looking to learn the art of designing logos need look no
further than The Elements of Logo Design by world-renowned designer
Alex W. White. Unique in its approach to explaining how to design
marks, The Elements of Logo Design explores design unity,
typography and its expression as frozen sound, how a logo fits into
a greater branding strategy, and how to build a logo. With more
than four hundred examples culled from advertising, editorial, and
web use, readers will gain a comprehensive understanding of
universally shared graphic design principles. These principles are
then applied to logo design specifically, relating the discipline
to all other graphic design. Chapters include such topics as: Logic
in design Relationships, hierarchy, and structure Differences and
similarities in design Research and planning an identity How to
build a logo using type, image, and space Letterforms, type, and
fonts Type alteration Semiotics: icons and symbols Image-to-image
relationships With a foreword by Jerry Kuyper, who is widely
recognized as one of the top twenty-five logo designers of all
time, The Elements of Logo Design is a formidable resource for
learning the art of branding and making marks.
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