The Father of Bank Marketing: Oral History Transcript: Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005

This oral history transcript chronicles the life and work of George D. Rueff, who is known as the father of bank marketing. Rueff spent more than two decades as an executive in several major financial institutions, including Wells Fargo Bank and Bank of America. In this transcript, he discusses his career, the evolution of bank marketing, and the challenges he faced along the way.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.