The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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Numar articol:205569263
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Preț:148,00 Lei
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Anuntul a expirat la:12.01.2023, 10:56
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WAKE UP AND SMELL THE SUCCESS You already know the Starbucks story.
Since 1992, its stock has risen a staggering 5,000 percent The
genius of Starbucks success lies in its ability to create
personalized customer experiences, stimulate business growth,
generate profits, energize employees, and secure customer
loyalty-all at the same time. The Starbucks Experience contains a
robust blend of home-brewed ingenuity and people-driven
philosophies that have made Starbucks one of the world's most
admired companies, according to Fortune magazine. With unique
access to Starbucks personnel and resources, Joseph Michelli
discovered that the success of Starbucks is driven by the people
who work there-the partners-and the special experience they create
for each customer. Michelli reveals how you can follow the
Starbucks way to Reach out to entire communities Listen to
individual workers and consumers Seize growth opportunities in
every market Custom-design a truly satisfying experience that
benefits everyone involved Filled with real-life insider stories,
eye-opening anecdotes, and solid step-by-step strategies, this
fascinating book takes you deep inside one of the most talked-about
companies in the world today. For anyone who wants to learn from
the best-and be the best-The Starbucks Experience is a rich, heady
brew of unforgettable user-friendly ideas.
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