The Victory Lab: The Secret Science of Winning Campaigns
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Numar articol:205560599
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Anuntul a expirat la:12.01.2023, 10:50
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UPDATED FOR THE 2016 ELECTION The book Politico calls Moneyball for
politics shows how cutting-edge social science and analytics are
reshaping the modern political campaign.Renegade thinkers are
crashing the gates of a venerable American institution, shoving
aside its so-called wise men and replacing them with a radical new
data-driven order. We've seen it in sports, and now in The Victory
Lab, journalist Sasha Issenberg tells the hidden story of the
analytical revolution upending the way political campaigns are run
in the 21st century. The Victory Lab follows the academics and
maverick operatives rocking the war room and re-engineering a
high-stakes industry previously run on little more than gut
instinct and outdated assumptions. Armed with research from
behavioural psychology and randomized experiments that treat voters
as unwitting guinea pigs, the smartest campaigns now believe they
know who you will vote for even before you do. Issenberg tracks
these fascinating techniques--which include cutting edge persuasion
experiments, innovative ways to mobilize voters, heavily researched
electioneering methods--and shows how our most important figures,
such as Barack Obama and Mitt Romney, are putting them to use with
surprising skill and alacrity. Provocative, clear-eyed and
energetically reported, The Victory Lab offers iconoclastic
insights into political marketing, human decision-making, and the
increasing power of analytics.
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