What Management Is: How It Works and Why It's Everyone's Business
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Numar articol:205648355
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Disponibilitate:Indisponibil
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Preț:143,00 Lei
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Anuntul a expirat la:12.01.2023, 11:46
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Specificatii
A beginner's guide and a bible for one of the greatest social
innovations of modern times: the discipline of management. Whether
you're new to the field or a seasoned executive, this book will
give you a firm grasp on what it takes to make an organization
perform. It presents the basic principles of management simply, but
not simplistically. Why did an eBay succeed where a Webvan did not?
Why do you need both a business model and a strategy? Why is it
impossible to manage without the right performance measures, and do
yours pass the test? What Management Is is both a beginner's guide
and a bible for one of the greatest social innovations of modern
times: the discipline of management. Joan Magretta, a former top
editor at the Harvard Business Review, distills the wisdom of a
bewildering sea of books and articles into one simple, clear
volume, explaining both the logic of successful organizations and
how that logic is embodied in practice. Magretta makes rich use of
examples-- contemporary and historical--to bring to life
management's High Concepts: value creation, business models,
competitive strategy, and organizational design. She devotes equal
attention to the often unwritten rules of execution that
characterize the best-performing organizations. Throughout she
shows how the principles of management that work in for-profit
businesses can--and must--be applied to nonprofits as well. Most
management books preach a single formula or a single fad. This one
roams knowledgeably over the best that has been thought and written
with a practical eye for what matters in real organizations. Not
since Peter Drucker's great work of the 1950s and 1960s has there
been a comparable effort to present the work of management as a
coherent whole, to take stock of the current state of play, and to
write about it thoughtfully for readers of all backgrounds.
Newcomers will find the basics demystified. More experienced
readers will recognize a store of useful wisdom and a framework for
improving their own performance. This is the big-picture management
book for our times. It defines a common standard of managerial
literacy that will help all of us lead more productive lives,
whether we aspire to be managers or not.
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