Winning Results with Google Adwords, Second Edition
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Numar articol:180934039
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Specificatii
Run a Profitable Google AdWords CampaignReach millions of targeted
new customers at the precise moment they're looking for the
products and services you're selling with help from this hands-on
guide. Winning Results with Google AdWords, Second Edition reveals
the latest strategies for writing successful ads, selecting and
grouping specific keywords, increasing conversion rates, and
maximizing online sales. You'll also learn how to expand your ad
distribution, test and tweak your ads, track results, and much
more. Find out how boost visibility and increase profits with a
Google AdWords campaign Create strategic groups of ads and
keywordsUnderstand Google's Quality Score ad ranking system and
quality-based biddingUse the keyword tool to your advantageDevelop
a successful bidding strategyWrite, test, and refine winning
adsFilter out inappropriate prospectsExpand proven ad
campaignsMeasure success using Google Analytics and other
methodsIncrease conversion rates
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