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Advertising

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David Ogilvy despre Publicitate (2001). Marketing, Branding, Reclama, Psihologia Consumatorului. Ilustratii. Editura Ogilvy & Mather

David Ogilvy despre Publicitate (2001). Marketing, Branding, Reclama, Psihologia Consumatorului. Ilustratii. Editura Ogilvy & Mather

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Cum se scrie in publicitate (William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves) reclama advertising copywriter branding brand

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Jim Aitchison - Inovație în advertising

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David Ogilvy - Despre Publicitate ( 2001 ) marketing branding advertising reclame

David Ogilvy - Despre Publicitate ( 2001 ) marketing branding advertising reclame

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