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David Ogilvy despre Publicitate (2001). Marketing, Branding, Reclama, Psihologia Consumatorului. Ilustratii. Editura Ogilvy & Mather

David Ogilvy despre Publicitate (2001). Marketing, Branding, Reclama, Psihologia Consumatorului. Ilustratii. Editura Ogilvy & Mather

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Cum se scrie in publicitate (William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves) reclama advertising copywriter branding brand

Cum se scrie in publicitate (William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves) reclama advertising copywriter branding brand

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Jim Aitchison - Inovație în advertising

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David Ogilvy - Despre Publicitate ( 2001 ) marketing branding advertising reclame

David Ogilvy - Despre Publicitate ( 2001 ) marketing branding advertising reclame

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Confesiunile unui om de publicitate, David Ogilvy, 2009.

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LA STRATEGIE PUBLICITAIRE Strategy in Advertising - Leo Bogart - 1971, 400 p.

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