Consumer Behavior and Insights
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- Online


Descriere
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Specificatii
Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research, such as neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.
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Modalitati de livrare si plata
LIVRARE
In Bucuresti
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- Prin Curier rapid - 12.9 Lei in max. 11 zile lucratoare
In Romania:
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- Prin Curier rapid - 12.9 Lei in max. 11 zile lucratoare
PLATA
- - Ramburs
- - Avans
- - Online
Politica de retur
- - Produsul se poate returna in maxim 3 zile lucratoare
- - Metoda de retur: Ramburs contravaloare produs
- - Costul transportului va fi suportat de catre cumparator
- - Alte detalii: Retur acceptat in conditiile Garantiei de Livrare
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